Own Your Category. Own the Race.
B-Active Events offers structured sponsorship packages across a 16-event national calendar — with full category exclusivity to protect your investment. Full pricing is in the downloadable media kit.
Why Sponsor Through
B-Active Events?
Category exclusivity is contractual
No two competing brands share the same event. When you take a category — financial services, automotive, energy drinks, or sports nutrition — that category is yours for the duration of the event or series. Your competitors cannot buy their way in alongside you.
Physical and digital reach in one
Every B-Active Events sponsorship combines on-site brand presence with digital reach — email, website, and social — before, during, and after the event. Your brand is present at every touchpoint in the athlete's event journey.
A proven track record
B-Active Events has been managing South African sporting events since 2001, contributing to events including the Comrades Marathon, Ironman South Africa, and the Pick n Pay Cape Argus Cycle Race.
Sponsorship Package Tiers
Full pricing for all tiers is available in the B-Active Events 2026 media kit. Each tier includes a defined set of deliverables — the higher the tier, the greater the visibility, exclusivity, and reach.
What Sponsorship
Includes
Every B-Active Events sponsorship package is built around four pillars. The level of inclusion within each pillar is determined by the tier — full detail is in the 2026 media kit.
Naming & Rights
Your brand is integrated into the event name, marketing, and identity. Category exclusivity is contractual — no competing brand can purchase sponsorship at the same event.
Race Branding
Your brand appears on the physical race experience — banners, finish arch, signage, race numbers, swim caps, medals, clothing, and athlete collateral. Athletes see your brand from registration to finish line.
Athlete & Activation
An on-site activation space gives your brand direct access to athletes, their families, and spectators. Options include VIP tent setup, product sampling, team building participation, and branded recovery zones. A post-event performance report is produced by B-Active after each event, covering event statistics, images, athlete feedback, and ratings.
Media & Digital
Your brand is included across all event digital communications — email campaigns, social media posts, event websites, and race highlight videos. Coverage runs from the moment of signing through to post-race content.
Full package details, tier-by-tier inclusions, and pricing are in the B-Active Events 2026 Media Kit.
Frequently Asked Questions
Yes. Category exclusivity is contractual across all B-Active Events sponsorship packages. No competing brand in your sector can purchase sponsorship at the same event.
Yes. Individual event packages are available across all events in the calendar. Full series packages are also available and are detailed in the media kit.
B-Active Events produces a post-event performance report after each sponsored event. It includes event statistics, a summary, event images, athlete feedback, and athlete event ratings.
Download the 2026 media kit for full package details and pricing
