South Africa's Most Engaged Active Audience.
B-Active Events is a South African sports and outdoor events management company that has owned and managed national sporting events since 2004. Our annual 2026 calendar covers 16 events across Johannesburg, Durban, Cape Town, Sun City, and the Wild Coast — giving brands structured, measurable access to South Africa's active lifestyle consumer through sponsorship, advertising, and brand partnerships.
Breaking Boundaries, Building Dreams.
Three ways to partner.
Sponsorship
Title naming rights, category exclusivity, and tiered packages. No competing brand in your sector can buy into the same event.
View sponsorship packagesPartnerships
Corporate team challenges, branded event hosting under your name, Great Outdoors Expo exhibitor stands, and bespoke long-term agreements.
Explore partnershipsAdvertising
Email campaigns to opted-in athletes, on-site event signage, website banner placements, and goodie bag inserts.
See advertising formatsOur 2026 Event partners
Industries we work with
Frequently asked questions
B-Active Events is a South African sports and outdoor events management and marketing company that owns and manages a national portfolio of sporting events including the TinMan Series, Ultra Tri-Series, Quest Swim, Durban Sunrise Run, Pineapple Express, and the Great Outdoors Expo. B-Active Events has also managed major South African sporting occasions including the Comrades Marathon, Ironman South Africa, and the Oceanman, Challenge Cape Town Triathon , Tour Durban Cycle Race.
Brands can access the B-Active Events active lifestyle audience through three channels: event sponsorship packages (with category exclusivity), advertising inventory (email campaigns, signage, website banners, goodie bag inserts), and brand partnerships (corporate challenge events, branded event hosting, and expo stands).
B-Active's 2026 calendar covers Johannesburg (Gauteng), Durban (KwaZulu-Natal), Cape Town (Western Cape), Sun City (North West Province), and the Wild Coast in KwaZulu-Natal.
All race entries are managed at entry.bactive.com.
Your Gateway to Every Endurance Sport.
Triathlon
SWIMMING
ROAD RUNNING
TRAIL RUNNING
CYCLING
Connect. Collaborate. Grow.
Great Outdoors Expo
Corporate Experiences
