25 Years at the Heart of South African Sport.
B-Active Events is a South African sports and outdoor events management and marketing company founded in 2001 by Damian Bradley. The company owns and manages a national portfolio of sporting events.
Our Story
Over more than 25 years, B-Active Events worked its way into almost every major public sporting event in South Africa — contributing to and managing events including the Comrades Marathon, Ironman South Africa, Pick n Pay Cape Argus Cycle Race, 94.7 Cycle Challenge, Amashova Durban Classic, East Coast Radio / Discovery Big Walk, and the 5fm Energade Tri-Series.
At the same time, B-Active Events built its own national event portfolio: the TinMan Series, the Ultra Tri-Series, Quest Swim, the Durban Sunrise Run, the Pineapple Express, and the Great Outdoors Expo.
What we do
We own events.
The TinMan Series, Ultra Tri-Series, Quest Swim, Durban Sunrise Run, Pineapple Express, and Great Outdoors Expo are B-Active Events properties — built, managed, and grown from the ground up.
We manage events.
B-Active Events has provided event operations, sponsorship management, and race logistics for South Africa's most prestigious sporting occasions for over 25 years.
We connect brands.
Structured B2B access to the B-Active Events active lifestyle audience — through sponsorship, advertising, expo, and bespoke partnerships.
Frequently Asked Questions
B-Active Events was founded in 2001 by Damian Bradley, a South African sports marketer and event organiser who continues to own and lead the business.
B-Active Events has operated in the South African sports marketing and event management industry since 2001 — more than 25 years.
hat events has B-Active Events managed? B-Active Events has owned and managed the TinMan Series, Ultra Tri-Series, Quest Swim, Durban Sunrise Run, Pineapple Express, and the Great Outdoors Expo. It has also managed major events including the Comrades Marathon, Ironman South Africa, Pick n Pay Cape Argus Cycle Race, 94.7 Cycle Challenge, Amashova Durban Classic, and East Coast Radio / Discovery Big Walk.
Yes. B-Active Events is active in 2026 with a 16-event calendar across Johannesburg, Durban, Cape Town, Sun City, and the Wild Coast.
