Put Your Brand Where South Africa's Athletes Are Paying Attention.
B-Active Events advertising placements can be booked independently — no full sponsorship commitment required. Each format targets a specific moment in the athlete's event journey. Full pricing is in the downloadable media kit.
How It Works
Targeted
Every placement reaches athletes who have registered for an event through entry.bactive.com. These are people who have actively signed up for a specific event.
Timely
Campaigns can be aligned with the registration window, the pre-race briefing period, race day or the post-race results communication.
Flexible
Book a single format at a single event, or build a multi-format, multi-event campaign. Volume discounts apply — see media kit for details.
Advertising Formats
Email campaigns
TWO FORMATS:
DEDICATED SEND — Your brand owns the entire email. Subject line, design, and message are yours. Delivered to the full B-Active Events athlete database.
SPONSORED INSERT — Your brand appears as a featured block within a high-performing event communication — race briefing, results email, or race-day reminder.
On-site event signage
6 × printed branded banners positioned at registration, the start line, key race points, and the finish.
B-Active Events can produce and install signage at the client's cost.
Goodie bag inserts
Product sample, flyer, voucher, or branded item inserted into every early entry and standard entry athlete's goodie bag.
Ideal for: product samples, discount vouchers, QR code campaigns, branded merchandise, event-specific promotional literature.
Website Banner Placements
HOMEPAGE HERO — Above-the-fold, highest visibility, 30-day placement
INTERIOR PAGE — Sidebar or mid-page placement on event pages
Event websites receive traffic from athletes, prospective sponsors, and LinkedIn-driven brand managers throughout the year.
Social Media Sponsored Posts
Platform: Facebook + Instagram (Event specific)
Format: Dedicated post
SMS Campaigns
Direct SMS delivered to opted-in athletes registered for a specific event or across the full B-Active database.
Best for time-sensitive promotions, short-link campaigns, and race-day activations.
B-Active Events communicates with registered athletes via event-specific WhatsApp groups. Each group contains opted-in athletes registered for that event — up to 1,500 members per group.
Best for race-day promotions, product sampling call to actions, and real-time event activations. WhatsApp reach is per event group (up to 1,500 members). Athletes in the group have opted in to event communications.
Frequently Asked Questions
B-Active Events offers email campaigns to athletes registered through the event entry system, on-site signage at race venues, goodie bag inserts for early and standard entry athletes, website banner placements on event specific websites, and sponsored social media posts. All formats can be booked independently without a sponsorship package.
No. Goodie bags are distributed to early entry and standard entry athletes only. Late entries do not receive a goodie bag. Brands booking goodie bag placements should note that insert volume reflects early and standard entry numbers only.
Yes. Email campaigns — dedicated sends and sponsored inserts — can be booked as standalone advertising placements.
