Partnerships
Your Brand at the Heart of the Event.
Beyond standard packages, B-Active offers brands deeper commercial integration — co-branded events, corporate team challenges, expo stands, and long-term agreements.
B-Active Event's Corporate Challenge gives companies the opportunity to enter teams in events under their brand name — creating a genuine shared sporting experience that builds team culture while activating the brand in a live sport context.
Includes:
Branded team entry (company name on race bibs and results)
Team photography at start and finish
Internal communications kit for company intranet, social media, and HR use.
Optional: branded marquee or team zone at the event venue Post-event team leaderboard Ideal for: employee wellness programmes, team building, client hospitality, HR engagement campaigns.
Optional: branded marquee or team zone at the event venue Post-event team leaderboard Ideal for: employee wellness programmes, team building, client hospitality, HR engagement campaigns.
B-Active Events manages complete event infrastructure — route planning, permitting, timing, registration, medical, and on-site experience. Your brand provides the name, the guest list, and the activation.
B-Active has delivered this model for Balwin Properties in the form of the Balwin Wild Run & Wild Ride.
Ideal for: property developers building community, financial brands building client loyalty, FMCG product launches, companies investing in long-term brand building through sport.
Ideal for: property developers building community, financial brands building client loyalty, FMCG product launches, companies investing in long-term brand building through sport.
The Great Outdoors Expo (goexpo.co.za) is KwaZulu-Natal's outdoor lifestyle consumer event. Visitors self-selected to attend to discover and buy outdoor and active lifestyle products.
Stand options: Standard · Premium · Activation Zone
Additional opportunities: Main stage naming · Entrance branding · Visitor bag inserts · Event programme advertising · Lanyard sponsorship
Stand options: Standard · Premium · Activation Zone
Additional opportunities: Main stage naming · Entrance branding · Visitor bag inserts · Event programme advertising · Lanyard sponsorship
Long-term partnership agreements include: preferential rates across the full B-Active Events portfolio, first right of refusal on category exclusivity for the following season, dedicated account management, annual campaign planning session, and quarterly performance reporting.
Frequently Asked Questions
Can a brand host its own sporting event through B-Active Events?
A corporate challenge event is a company team entry in a sporting event, used for employee engagement, wellness, team building, or client hospitality. B-Active facilitates team entries across its portfolio with options for branded kits, photography, and post-event leaderboards.
Connect. Collaborate. Grow.
Great Outdoors Expo
Corporate Experiences
